{"id":201563,"date":"2022-10-05T11:28:59","date_gmt":"2022-10-05T15:28:59","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=id_news&p=201563"},"modified":"2022-10-28T10:30:22","modified_gmt":"2022-10-28T14:30:22","slug":"gensler-nyc-office-design-tiktok","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/gensler-nyc-office-design-tiktok\/","title":{"rendered":"For TikTok’s New York Office, Gensler Captures the Soul of the City"},"content":{"rendered":"\n
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LED tubes in subway-line colors and Steelcase furnishings in the caf\u00e9.<\/figcaption><\/figure>\n\n\n\n
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October 5, 2022<\/p>\n\n\n

Words: <\/span>Edie Cohen<\/a><\/p>\n\n\n\n

Photography: <\/span>Benny Chan\/Fotoworks<\/a><\/p>\n<\/div>\n\n\n\n

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For TikTok’s New York Office, Gensler Captures the Soul of the City <\/h1>\n\n\n\n

When TikTok touched down on American shores, i.e. Los Angeles, in 2019<\/a>, it laid claim to the world\u2019s most downloaded app. The same holds true this year, which is also when the company expanded to Manhattan, staking out 150,000 square feet for 1,000 employees across the five top floors of the 58-story H&M tower\u2014fittingly steps from Broadway and its myriad dance numbers. Now, as then, the Gensler project was led by design director and senior associate Chris Mitchell, who translated some of the West Coast tropes to suit the soul of the city. <\/p>\n\n\n\n

For the TikTok New York office, the play of the neon elevator lobbies of L.A. have been re-envisioned with LED panels in colors and images representing pizza, yellow cabs, and the Statue of Liberty. In the caf\u00e9, LED tubes abstract the subway map, while, behind the servery counter, climbing ropes reference \u201cSpider Man successfully scaling tall buildings,\u201d Mitchell says, adding that, \u201cThe boardroom is a circular space in a square building,\u201d its otherworldly oculus subtly recalling James Turrell\u2019s work. And everywhere, including from multiple balconies, are views stretching from the Empire State Building to the Freedom Tower.<\/p>\n\n\n\n

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In an elevator vestibule at TikTok\u2019s Midtown office by Gensler, 12-inch-square next-gen LED panels are arranged to reflect the energy of its Times Square location.<\/figcaption><\/figure>\n\n\n\n
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A corridor\u2019s taxi-hued epoxy flooring and paint.<\/figcaption><\/figure>\n\n\n\n
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A built-in banquette encircling the boardroom. <\/figcaption><\/figure>\n\n\n\n
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LED tubes in subway-line colors and Steelcase furnishings in the caf\u00e9.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n